Why We Created Avee – A Brand Just for Kids Aged 5 to 12

Then slowly, they grow.

One day they’re 5… then 8… then 10.
They start saying:

“I’ll do it, Amma.”
“Papa, I can manage.”

This age from 5 to 12 years is very special. They start going to school on their own, playing more, making friends, joining sports, going to birthday parties, maybe even swimming classes. They’re always out in the sun, dust, sweat, pollution, and pool water.

At the same time, they start doing things by themselves:

• Bathing on their own

• Washing their hair

• Taking care of their daily routine

On the outside, they look more independent.
But inside, we are still the same parents—
proud and worried.

• Is their skin getting too dry?

• Is this shampoo too strong for them?

• Baby products are too mild, but adult ones feel harsh… what is right for my child now?

WHO WE ARE

We are working parents, just like you. We felt exactly this for our own daughters. We went to shops and online stores, searching for something made only for kids 5–12 years. But most of what we saw was either:

• Baby products – made for tiny babies, not active school-going kids

• Adult products – made for grown-up skin and hair, not for children

There were a few kids’ products, but when we saw the ingredients and how they felt, we didn’t feel fully confident using them every day on our own children.

So we decided:

If we can’t find what we truly trust…
we will create it."

And that is how Avee Kids was born.

What is Avee?

Avee is a kids care brand specially made for children 5 to 12 years—
not for babies, not for adults, but for this in-between age where they’re growing fast, inside and out.

We chose gentle but effective ingredients like:

• Oats – to soothe and protect their delicate skin

• Multivitamins like B5 & E – to nourish their hair and support healthy skin

• Every product is:
  ✓ Dermatologist-tested
  ✓ CDSCO-certified
  ✓ Paraben-free & sulfate-free
  ✓ pH-balanced for kids' skin

We didn’t want “just another product.” We wanted something we would happily give our own kids every single day—with zero guilt and full peace of mind.

No shortcuts.
No compromising on quality.
No “it’s okay, somehow it will work.”

Because we know one thing as parents:
If it’s not good enough for our child, it’s not good enough for yours.

Made in India, for Indian kids and their lifestyle

Our kids don’t grow up in picture-perfect weather.
They grow up in:

• Hot afternoons and sweaty uniforms

• Dusty playgrounds and crowded school corridors

• Festival holidays, outdoor games, tuitions, relatives’ houses, and weekend outings

• Humidity in some cities, dry weather in others

Avee is proudly Made in India, thoughtfully created for Indian kids and their everyday lifestyle—for our climate, our routines, and our way of growing up.

Because our kids don’t just “play”—they run, sweat, climb, fall, get up, repeat.
Their skin and hair need care that truly understands this.

What Avee means to parents

When your child starts bathing on their own or washing their hair alone, it’s a proud moment—but also emotional. You may not be inside the bathroom helping them anymore. But through Avee Kids your care is still with them.

Every time they use Avee shampoo, body wash, or lotion, it’s like you’re telling them:

• “I still care for your skin and hair”

• “You are protected, even when I’m not right next to you”

• “I want you to grow strong, but gently”

We don’t want kids to just “look good.” We want them to feel:

• Comfortable in their own skin

• Confident with their natural hair

• Safe, loved, and cared for

Our Caption: LET OUR KIDS SHINE

For us, “LET OUR KIDS SHINE” doesn’t mean fairness or perfection. It means:

• Healthy, happy skin

• Strong, well-cared-for hair

• A child who feels loved, secure, and confident

Avee is our small way, as parents, of saying:

“We see this special age.
We understand your worries.
We’ve built something just for our Indian kids, their lifestyle, and their future.
And we’re here to help you let our kids shine—naturally, safely, and joyfully.”

From our families to yours,
Avee – LET OUR KIDS SHINE. 🌈✨