Baby Lotion vs. Kids Lotion: Is There a Difference?
Our Story
Let Our Kids Shine
Thoughtful hair and skin care for school-going children aged 5 to 12 years. As children learn, play and grow more independent, their everyday care needs also change. Syoat was created to support this important stage with products designed around their hair, skin and active routines.
WHY SYOAT EXISTS
The missing middle deserves care of its own.
School-going children experience sweat, dust, pollution, changing weather and frequent washing. Yet their hair and skin are often overlooked. Syoat fills this gap with thoughtful everyday care made for active and growing children.
Made for Ages 5–12
Thoughtfully created for active, independent and changing school years.
Gentle Everyday Performance
Designed to cleanse, nourish and support comfortable hair and skin.
Parent-First Transparency
Clear information about ingredients, purpose, exclusions and available proofs.
WHERE IT BEGAN
It started with a question we could not ignore.
As working parents, we saw our daughters return from school with sweaty scalps, tangled hair and skin that sometimes felt dry after long days of classrooms, playgrounds and outdoor activity.
As they became more independent, we searched for care made specifically for this stage of childhood—but found very few options that gave us complete confidence.
"If we could not find the care we wanted for our own children, we would create it."
Our journey began as Avee Kids and later evolved into Syoat Kids—a stronger identity dedicated to children aged 5 to 12. The name changed, but the care, people and quality standards remained.
From our families to yours,
Team Syoat
WHAT GUIDES US
Every Syoat product begins with four principles.
Oat-led care, purposeful ingredients and simple routines created for children and trusted by parents.
OUR JOURNEY
From a parent's concern to a growing care routine.
Recognised the Missing Middle
We saw that school-going children needed care created for their active years.
Created with Purpose
We developed gentle, practical hair and skin care for everyday use.
Avee Kids Was Born
Our first brand helped us learn from parents and understand real routines.
We Grew into Syoat
A stronger identity built around care, confidence and transparency.
OUR PROMISE TO PARENTS
Care that supports growing independence.
As children begin managing their own routines, Syoat helps make everyday care simpler for them and more reassuring for parents.
- Made for Their Growing Years
Created around children aged 5 to 12. - Clarity Before Claims
Straightforward product and ingredient information. - Quality Without Shortcuts
Thoughtful formulation and consistent standards. - Care That Improves
Continuously learning from families we serve.
Let Our Kids Shine
For us, shining means children feeling comfortable, cared for and confident as they learn, play, explore and grow.
Comfortable in their own skin
Hair that feels cared for and manageable
Healthy everyday personal-care habits
Confidence, curiosity and independence
Freedom to learn, play and simply be themselves
A belief behind every Syoat product
When children feel comfortable and confident, their natural light shines through.
Explore Syoat's hair and skin care range for children aged 5 to 12, created with oat-led ingredients, purposeful formulations and parent-first transparency.